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Sunday, May 2, 2010

How To Retain And Keep Sponsors

By Mike Folkestad

Once you have a sponsor, make sure your public image stays clean. Be sure to display sponsor's logos on vehicle, boat, business card, tournament jersey, and where ever you think it might be appropriate. Be aware of all photography photos, being conscious of logo positions and visibility in pictures. Try to include your endorsement sponsors in all media, radio, articles, and so forth. Always try to be available for any TV, radio, and media, even if inconvenient. Wear your tournament jersey at all sport's shows, weigh-ins, pre tournament meeting, and so forth. Another thing to consider is getting a website. Display logos and a link to their websites. The main thing is to be conscious at all times. One way or another they want to see and hear their name out there.

Logos on a vehicle and boat can produce some impressive results. Here are some interesting stats  passed on to me, found on the internet by angler Tami Curtis.

* Mobile advertising generates 2.5 times more attention than a static billboard
- Perception Research
* Outdoor Advertising delivers immediate results for advertisers
29% say outdoor advertising caused them to visit a retail store within a week. The more time spent in the car, the more likely that outdoor advertising motivates consumers to visit a retail store.
* The fastest growing sector...that is reporting the highest return on investment for the advertiser is Mobile Billboard Truck Advertising. - Outdoor Advertising Association of America
* Mobile billboards resulted in an increase in sales of 107% vs. a 54% increase for static billboards. - Product Acceptance and Research, Inc. - Washington, D.C.

1 comment:

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